Amazon and Chinese companies: How deep do brands go?
Recently, I listened to a podcast that commented on the weird brand names appearing on Amazon and its impact on the US Patent and Trademark Office. Curious, I took a look. My search begins...
Tagged: e-commerce
Why a Stakeholder Approach Matters
Recently, I spoke to students at the University of Wollongong in Dubai about why I use a stakeholder approach in my textbook. I gave the talk a lot of thought because I wanted to capture...
The Amazing Amazon
In Amazon Unbound, Brad Stone dishes out the last ten years of Amazon and Bezos history. Good book, but not great.
Voices of eCommerce, Ep. 1 – Interview with Aaron Drake
I’m pleased to announce my new podcast – Voices of eCommerce – where I interview professionals in and around the eCommerce world. These professionals include web developers, e-commerce managers, digital marketers, SEO specialists, social...
Why Learning Objectives Fail
Academics are guilty of a terrible sin. This is not meant to disparage the many wonderful faculty at many universities who work hard teaching students. We strive to learn and apply appropriate pedagogical techniques...
Judgment errors in e-commerce
My colleague, Dr. Ravi Paul, and I need your help. In a our latest research project, we need a list the potential judgment errors that may infect e-commerce initiatives. These biases cause errors in...
Net Neutrality: What it is and what it isn’t
Whether you agree or disagree with Net Neutrality, it’s important to understand all the facts. Unfortunately, the proponents of Net neutrality often cherry pick them. With the upcoming Day of Action for Net Neutrality,...
Helping Businesses Succeed Online
For the past three years, our MIS students have been working with local businesses and organizations succeed with their online presence. In a web development class I teach, students learn how to develop their...
4 Lessons From My First Published e-Book
In my latest e-commerce experiment, I published my first e-book on Amazon. As with my AdSense experiment, this one may make me a few bucks, but that was not my primary goal. My primary goal was...
3 Lessons from Using AdSense for a Month
After my initial excitement with 2 days of earnings from Google AdSense, the month of June results for Reason for Success are much more modest. Yeah, I know. ‘Twas to be expected. However, this...