Textbook published

After four years of work, I’m pleased to announce to publication of my textbook, eCommerce: A Stakeholder Approach. The long and arduous process pushed me to my limits, helping me develop as a writer.  With a deadline looming, the past year really challenged me.  But now… it’s done. 

eCommerce: A Stakeholder Approach explores the various stakeholders and work roles central to e-commerce success. Through analysis of the concerns of the manager, the user, the marketer, and the IT professional, students develop an appreciation of key decisions to be made and how design theory, IT/business strategic alignment, the sales funnel, and systems development interact with each other. Exploration of the challenges facing the systems analyst, the SEO specialist, the analytics specialist, and the security professional further enables students to delve into the complexity and trade-offs involved in real-world website and e-commerce decisions.

You can purchase electronic copies of the textbook at Redshelf and VitalSource.  Instructors interested in review copies or instructor materials can request access from the publisher’s website: https://prospectpressvt.com/titles/drake-ecommerce/