eCommerce
A Stakeholders Approach
John R. Drake, East Carolina University
Edition 1.0
Copyright 2020
Publication Date: July 8, 2019
ISBN: 978-1-943153-65-7
From the Preface:
“Teaching e-commerce can be a challenge. First, students often have experience as users of e-commerce that biases their focus on course concepts, often overemphasizing certain aspects of the user experience and under-emphasizing business, IT, and other considerations. Second, e-commerce technology and practices are rapidly expanding and evolving. This makes it difficult to balance course content on emerging technologies with timeless principles. Third, it is often difficult to understand how the different pieces fit together into a decision-making context that encompasses concepts like search engine optimization, social media integration, e-mail lists, mobile strategies, blogging, e-commerce management systems, advertising, web analytics, various online revenue models, and much more. This process inherently involves decisions and trade-offs between various goals, technologies, designs, and policies. Students struggle with applying concepts to specific business contexts. This book was written in response to those challenges…”
