Online Advertising Income
2 days ago, I started another experiment on my personal development site – Reason for Success. I added online advertising with Google AdSense throughout. Every day, I get around 150-170 page views, mostly going to one blog post. But still, I have been doing minimal work on the site over the past year so any extra income I earn is bonus.
I decided to go with a low key approach. This lowers the number of impressions I may get, but better aligns with my design sensibilities. Take a look at my most popular blog post Hacking OneNote 2013 for Getting Things Done. As you can see, the ad doesn’t appear until after the first 2 paragraphs. I choose to avoid ads in the headers because it looked tacky. I might give up some revenue that way, but I want my visitors to not feel overwhelmed by the advertising.
With two days of advertising, I am already excited. As you can see below, I’ve earned $5.29. Not a huge amount by any stretch, but if I continue making $2 a day, the site will more than pay for itself.
What I really like about Google’s metrics, is that I can better establish goals around income. I see my current Page RPM (revenue per 1000 page views), is $15.13. That means if/when I reach 1000 page views, I should earn $15.13. After two days, I already have 351. By the end of the month, assuming a relatively constant number of page views, I should earn 175*30 = 5,250 page views. That should be roughly 5.25 * 15.13 = $79. That’s $79 every month. Again, not enough to live on, but a nice bonus. However, if I want to earn $1000/month, I can focus on getting my page views up to 1000/15.13 = 66. That’s 66,000 page views per month. That’s obviously significantly more than I’m currently getting, but not unreasonable considering what some bloggers get.
While I’m still a relative novice with using AdSense, this gives me a better sense for what it would take to build a successful e-commerce site around advertising income. Companies like Mashable and TechCrunch have figured out a formula for making this work.