Voices of eCommerce, Ep. 2 – with guest Trey McIntyre

In this interview, Trey McIntyre shares his history with Adobe, Acxiom, and the world of digital marketing. In this wide ranging discussion, we hit on:

• History of Acxiom and its role in digital marketing
• Adobe’s tools for digital marketing
• Selling digital marketing tools to businesses
• Digital marketing using anonymized and personalized data
• Finding the right place to work
• Choosing to go into management positions
• Three pieces of advice that digital marketers should consider

To learn more about e-commerce, buy my textbook: https://www.prospectpressvt.com/textbooks/drake-ecommerce-a-stakeholder-approach